Meet Sergey Kosenko, widely recognized as Mr. Thank You. As one of Russia’s top digital creators, he has built an empire that spans music, social media, business, and blockchain. From launching his latest single Love Love Love to leading multimillion-dollar ventures like Habibi Real Estate and the NFT project Amazy, Sergey is redefining the digital landscape.
But his influence doesn’t stop there. With over 45 million followers in just seven months, Sergey has revolutionized social media marketing, pioneering viral content and high-impact giveaways. Let’s explore his journey, creative process, and business ventures that continue to make waves worldwide.
Sergey Kosenko: A Multi-Faceted Creator
Describe yourself in three words.
Creator, singer, entrepreneur.
From Meditation to Music: The Story Behind Love Love Love
Sergey’s latest single Love Love Love is more than just a song—it’s a reflection of his personal and creative growth. Originally conceived during a meditation session, the track’s uplifting theme took shape with inspiration from his wife, Alexandra Belyakova (Sasha Belair, The Voice Russia).
“I imagined a stadium chanting ‘Love, love, love,’” Sergey shares. “That energy stuck with me, so I turned it into a chorus.”
Although initially a solo project, Sergey felt something was missing. Enter Sasha, who recorded a new verse, giving the track a unique warmth and deeper emotional resonance.
Sergey Kosenko’s Musical Evolution
Previously known for melancholic Russian-language tracks, Sergey’s recent shift to English lyrics marks a significant transformation. His song Let It Fly, inspired by Let It Be by The Beatles, encapsulates his belief in embracing life’s possibilities.
“Love Love Love represents different kinds of love,” Sergey explains:
- Self-love: Appreciating life and passions.
- Romantic love: Cherishing a partner.
- Parental love: Inspired by the birth of his son, Leo.
Mastering Social Media Growth: The Rise of Mr. Thank You
With over 50 million followers across platforms, Sergey Kosenko has cracked the code to viral growth. His journey began with a humorous skit about jealousy that exploded online, earning him the nickname Mr. Thank You.
“At first, my experiments weren’t working,” Sergey recalls. “Then I filmed a simple interaction—helping a stranger open a door. That one moment changed everything.”
Secrets to His Social Media Success:
- High-quality, high-volume posting: 15-25 videos daily.
- Emotional storytelling: Engaging narratives that trigger strong reactions.
- Acts of kindness: Real and staged generosity that resonates worldwide.
- Data-driven content strategy: Experimenting until viral formulas are found.
From Digital Fame to Real Estate and NFTs
Beyond social media, Sergey is a strategic entrepreneur. His Dubai-based Habibi Real Estate project, initially focused on Russian investors, is now expanding globally. Similarly, his NFT project Amazy taps into the crypto market, bridging digital content with blockchain innovation.
“I look for two things when evaluating business opportunities,” Sergey explains. “Can my social media boost it? And does it have real market potential?”
What’s Next for Sergey Kosenko in 2024?
Looking ahead, Sergey plans to:
- Expand monetization: Partnering with brands and growing on platforms that support creators financially (YouTube, Snapchat, TikTok).
- Increase giveaways: Using profits from his businesses to fund larger social impact projects.
- Launch new music: Continuing his journey as a global artist.
- Scale business ventures: Further developing Habibi Real Estate and Amazy NFTs.
Final Thoughts
Sergey Kosenko’s journey is proof that creativity, persistence, and innovation can build an empire. Whether through music, social media, or business, he continues to shape the digital world while giving back to millions.
Follow Sergey Kosenko on Instagram: @mr.thank.you & @sergey_kosenko
